We’re driven by our mission to bring restoration and transformation to the fashion industry.
Because of this, we’re serious about making ethical and sustainable fashion accessible to the masses.
We strongly believe that we can all look and feel great in fashion without having to exploit people or the planet.
All items in this marketplace meet one of the following criteria:
Fair trade, organic, chemical free, cruelty-free, handmade, give back, recycled, upcycled, sustainable, vegan, vintage, and/or zero-waste.
Who’s behind this
Efua Mensah-Brown
Founder and CEO

Efua is passionate about making ethical fashion accessible to the masses. Efua loves Jesus, freedom, fashion, frisbee, gum… and other stuff too.
About the clothing industry
The clothing industry today is…
- Today, many in the cotton and garment industry are lured by fake job prospects. This is modern day labor slavery.
- Working conditions can be awful. And when workers raise concerns, they are often punished.
- Many of the chemicals and dyes used in clothing production find their way into our drinking water.
- These chemicals are toxic and have been linked to several health problems.
- The industry is a large consumer of toxic insecticides, pesticides, and dyes.
- Some of these chemicals are so dangerous and toxic, they have been banned in the EU.
But when you buy ethically made clothing…
JUSTICE
You help to shine a light on those working in slave-free conditions and make that industry more attractive.
HEALTH
Human & Environmental
You benefit from clothing that is free from poisonous chemicals.
DEVELOPMENT
Economic & Social
You help to improve garment workers’ lives. This has a ripple effect on the economy and leads to positive social change.