We keep hearing that fashion is a mess. Or if you haven’t heard, you can read more about the history of the industry or the secrets of the fashion industry. The question is, what to do about it? Don’t worry, we have you covered. Here are 3 things you can do today to help change the fashion industry for good.
Support organizations like the Fashion Revolution
The Fashion Revolution has been instrumental in shedding light on the fashion industry. Campaigns such as “Who Made my Clothes” inspire the average person to ask that very question. They are vital in measuring society’s response to these social and environmental issues. And are key in influencing brands to consider their practices. They’ve created the transparency index. It’s a quantitative measure of a brand’s, you guessed it, transparency. Without transparency, there can be no change. And there’s no way to assess change unless there’s a measurable scale. Fashion Revolution Week happens every April around the Rana Plaza anniversary. It’s a week of increased awareness about the fashion industry. And a time where we can all come together to help bring the fashion industry forward. Several events take place around this time. In fact, you can create your own event in support of sustainable and ethical fashion.
Do something different
Einstein said, ‘insanity is doing the same thing over again and expecting a different result.’
It seems the obvious solution to our fashion industry problem is for us to change our ways to be more sustainable. Accordingly, there’s no doubt that the number of sustainable brands has increased over the past 5 years. In spite of this increase, even though a significant number of people say they consider sustainability when they shop, only a handful of people actually do. Why is that? We believe it boils down to 3 main reasons:
- The definition: What does sustainability mean?
- The process: Finding sustainable items we like is a pain
- The price: The things we do find are a bit too pricey.
We believe we can overcome these barriers by making shopping for sustainable fashion really easy. By making it so easy that you get what you want, in the price range you’re willing to pay. At Thread Life, we believe that if we make shopping for sustainable fashion easier, you will do it more often. Is this you? Well, release the burden. Tell us what you want. We’ll look for it, so you don’t have to. We want to be your free, sustainable fashion stylist. We’ll find you guilt-free fashion to make you look and feel great. So put in your request today. today.
Here’s how it works:
1. Fill out your fashion request below (10AM-4PM EDT, Mon – Thu)
2. Get your personalized report within 48hrs
3. Give your feedback by writing a review
Our goal is to save you the time and effort involved in sustainable shopping and to introduce you to great sustainable brands.
Shop vintage, second hand or rent
Maybe you’re not one for fashion stylists, even if they’re sustainable. You’re more into shopping and finding things yourself. But fast-fashion is everywhere and competing against fast-fashion prices is difficult. Don’t you think it’s a bit cheeky to ask a college student to spend $80 on a plain white tee when they can get a similar one for a fraction of the price? It’s a hard sell. You might not be a college student, but you could be in a similar boat. Why not consider shopping vintage or second hand? We’re speaking mostly to you if you’ve never considered second hand or have a particular resistance to it. We’re trying our best to convince you that there’s so much out there that’s in good condition and has been barely worn. Just like you might have a ton of items in your wardrobe that you’ve never worn, so do many of us. Or if it’s just not for you, why not consider renting. Brands like Rent the Runway have revolutionized the industry in this way.
We all have to wear clothes (thank goodness). But we don’t have to do it at the expense of people and the planet. Perhaps what we need is a new way of doing fashion. Whether you shop vintage, second-hand or you take a hands-off approach by letting us be your sustainable stylist, you are shifting the balance of power away from brands who place little value on people or the planet towards the brands and people that do.
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Are there any other ways you feel you can make a difference in the fashion industry? Please let us know in the comments section.